Discover the new men's hair color product that's going to revolutionize the market.
L'Oreal Men Expert One Twist is specially developed for men's hair. This semi-permanent dye conceals gray hair in just 5 minutes thanks to its easy and hassle-free application.
It gradually fades with washing in about 6 weeks, so the root effect is imperceptible. So natural that no one will know you've dyed your hair.
Ammonia-free formula.
As easy as combing your hair, thanks to its brush-shaped applicator: 1. Twist, 2. Shake, 3. Apply.
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