Lash Idole Midi by Lancôme
Achieve your lash goals with the new Lash Idôle mascara by Lancôme!
Lift, fan volume, and separation for a unique lash extension result that lasts up to 24 hours. Now in a travel size, making it much more convenient to carry in your makeup bag.
The new Lash Idôle mascara by Lancôme revolutionizes every look, offering real volume with a lifting effect that lasts up to 24 hours and makes eyes appear 140% wider. All this thanks to its curved, arc-shaped elastomeric brush with 360 micro-bristles, which allows you to coat each lash, and a gel formula that makes it lightweight and prevents clumping, giving real volume and definition. After 4 weeks of using the new Lash Idôle mascara, it offers the following results: 94%* Instant lash lift 92%* Fanned-out effect 95%* Clump-free lashes 92%* Instantly longer lashes 93%* Instantly volumized lashes 99%* agreed that the mascara is very lightweight when applying.
Technology:
- Brush: Curved elastomeric. 360 micro-bristles of 90 different sizes:
- To trap the formula inside the tube and deposit just the right amount on the lashes with perfect separation
- For greater control of application/result thanks to the different sizes: more formula at the base of the lashes (to create an liner effect and intensify the curl) and less at the tips (to increase separation).
- Formula: Gel-emulsion texture. More latex than a classic mascara:
- To help the result last all day and coat each lash with mascara. 4 times less wax than a classic mascara
- To provide greater comfort and flexibility to the lashes, which are more flexible and therefore more curled. It also allows the pigments to deliver a better result.
- For added comfort. White tea is used for its treatment properties, as well as providing a relaxing and light sensation on the eyes.
- Specific emulsification technique to incorporate air into the formula; It makes it lighter, allowing lashes to breathe.
*Self-assessment conducted with 103 women.
How to use the new Lash Idôle mascara?
For stronger-looking lashes, apply.
Then, with get lash volume.
Next:
- Load upper lashes: Load upper lashes in a single stroke from root to tip using the curved side of the brush. Deposit more texture on the base and set the curl. The tips of the lashes will have less product, creating a longer, more separated effect. Twist and define: Use the other side of the brush, repeatedly sweeping it from the root of the lashes to the tips to define the result! On the lower lashes, use the same side to avoid overloading them with too much mascara, as they are more difficult to define. Pro tip: Easily remove Lash Idôle mascara with the dual-action eye makeup remover.
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