Dior Forever
Discover Dior Forever Foundation, the iconic Dior makeup foundation that is transfer-proof and offers 24-hour* high-performance complexion perfection. Formulated with 86%** floral treatment base, this foundation visibly improves skin quality day after day.
Instantly, the complexion is smoothed and mattified. In just one week, skin appears less shiny. In just one month, pores appear visibly minimized.
Clean***, Dior Forever is enriched with lily extract for its protective properties, wild pansy to hydrate, rose to refine skin texture, and nasturtium to boost radiance. Learn more about our commitment and our formulation ingredients. Non-comedogenic, tested on sensitive skin, and formulated with ingredients that protect against UVA, UVB, and blue light exposure. This foundation is available in over 40 shades to suit all skin tones. No need to change shades; order your usual one. Dior Forever provides the complexion with 24-hour* high perfection and a natural matte finish, without a mask-like effect. Instantly, the face is smoothed and mattified. Day after day, this concentrated floral treatment foundation visibly improves skin quality. In just 1 week, skin appears less shiny***. In just 1 month, skin is visibly more beautiful and pores appear minimized. The Dior Forever Foundation is formulated with mineral-based pigments that adapt to your natural skin tone and guarantee 24-hour color retention. Dior is committed to sustainable beauty: this next-generation foundation is clean and complies with our responsible formulation guidelines, primarily excluding the following ingredients from its formula: parabens, aluminum salts, diethyl phthalate, HBA, and cyclic silicones. Discover the full ingredient list below. Carefully selected, the ingredients in this foundation guarantee optimal safety and impeccable purity. Its packaging is responsible, fully recyclable***** and made from recycled materials******.
A concentrated floral treatment is revealed at the heart of this foundation: wild pansy to hydrate, nasturtium to boost skin's radiance, rose to refine its texture, and lily for its protective properties. These floral extracts improve skin quality and preserve its hydration, for visibly more beautiful skin day after day.
This next-generation foundation meets our responsible formulation standards, excluding the following ingredients from its formula: HBA (Hydroxybutylanisole), Cyclohexasiloxane, Cyclopentasiloxane, Diethyl phthalate, Formaldehyde-releasing agents, Homosalate, Palm oil and derivatives not RSPO* certified (*Roundtable on Sustainable Palm Oil), Ingredients from genetically modified species (GMOs*), MIT/MCIT (Methylisothiazolinone/Methylchloroisothiazolinone), Octocrylene, Oxybenzone and other benzophenones, Parabens, Aluminum salts, Triclocarban, Triclosan, TEA (Triethanolamine)/ETA (Ethanolamine)
"A range of natural shades "In which every woman can find the shade that corresponds to her skin tone," says Peter Philips, Creative and Image Director of Dior Makeup. 100%* of women can find their shade with Dior Forever. To find yours: Identify your skin's intensity: between 0 (lightest shade) and 9 (darkest shade). Identify your skin's undertone: If your skin tans poorly, your shade is COOL or COOL ROSY. If your skin tans fairly easily, your shade is NEUTRAL. If your skin tans easily, your shade is WARM, WARM PEACH, or WARM OLIVE. Each foundation shade requires a few minutes to fully reveal its intensity on your skin. Therefore, remember to let the formula dry completely after application to find your perfect shade. Try your shade now in augmented reality.
* Instrumental test on 20 women.
** Floral Treatment: minimum percentage of the foundation base that preserves moisture before adding color agents.
*** Clean: strict ingredient selection.
**** Shine: consumer test on 123 women. Visible skin beauty and pore appearance: self-assessment test via questionnaire with 32 women.
***** Except for the pump. Guidelines may vary locally.
****** The Forever Foundation glass bottle is made from 15% recycled glass and the cap is made from 100% recycled PET. 100% recycled PET (RPET): this percentage does not take into account added colorants. Skin type: Peter Philips' tips: Start by applying the foundation by dabbing it onto the areas that need correction. Then, blend with smoothing motions. For perfectly even coverage all over the face, you can use a foundation brush. 24-hour wear* means you won't need to touch up throughout the day. *Instrumental test on 20 women.
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