With Chroma Crème, correct and care for your color, like a pro. Chroma Crème is a trio of color-neutralizing creams that offer instant color correction, tailored for all hair colors with maximum care.
Newly colored hair contains primary color dyes. After a few washes, these pigments fade and warm yellow, orange, or reddish tones appear. There's an urban myth that purple shampoo neutralizes all warm tones and maintains the color. The professional reality is different: purple shampoo only neutralizes yellow tones in blonde hair. Therefore, to correct unwanted warm tones, you must choose the right color correction. Since purple neutralizes yellow tones, choose Chroma Crème Purple for a perfect blonde or platinum. Chroma Crème Purple instantly neutralizes all unwanted yellow tones, nourishes the hair fiber without weighing it down, for superior color correction with maximum care. Chroma Crème is the result of a unique collaboration between L'Oréal Professionnel's color and hair care laboratories in Paris. Together, they have developed an exclusive technology, combining pigments formulated by professionals to neutralize all unwanted warm tones, now in the gentlest formula*. It offers homogeneous neutralization** thanks to a finer deposit formula than regular neutralizing shampoos, ensuring uniform color correction without pigment buildup, even in the most porous areas of the hair fiber**. It provides maximum care, with conditioning agents up to 10 times smaller, targeting the most damaged and porous areas of the hair. It also guarantees up to 3x more shine***.
The rich, creamy, and foamy texture creates a unique experience. Use Chroma Crème Purple alternately with your regular shampoo and adjust the waiting time to the desired level of neutralization, from 5 to 15 minutes. Want to try the new Chroma Crème to neutralize unwanted yellow tones? Discover our exclusive filter in the Style My Hair app.
*At L'Oréal Professionnel. **Stylist opinion. ***Instrumental test.
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To use: Apply evenly to damp hair. Emulsify. Leave on for 5 to 15 minutes, depending on the desired level of neutralization. Rinse thoroughly. To be used alternately with your regular shampoo. AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • CI 60730 / ACID VIOLET 43 • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • CI 45100 / ACID RED 52 • BENZYL SALICYLATE • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • BENZYL ALCOHOL • HEXYL CINNAMAL • LINALOOL • ALPHA-ISOMETHYL IONONE • ANISE ALCOHOL • LIMONENE • ACETIC ACID • FUMARIC ACID
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