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Chroma Ash Shampoo V310 7160344

Sale price EUR €5.25 Regular price EUR €14.99

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Chroma Ash Shampoo V310
5.25
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With Chroma Crème, correct and care for your color, like a pro. Chroma Crème is a trio of color-neutralizing creams that offer instant color correction, tailored for all hair colors with maximum care.

Newly colored hair contains primary color dyes. After a few washes, these pigments fade, and warm yellow, orange, or reddish tones appear. There's an urban myth that purple shampoo neutralizes all warm tones and maintains the color. The professional reality is different: purple shampoo only neutralizes yellow tones in blonde hair. Therefore, to correct unwanted warm tones, you must choose the right color correction. Since blue neutralizes orange tones, choose Chroma Crème Blue for brown hair. Chroma Crème Blue instantly neutralizes all unwanted orange tones, nourishes the hair fiber without weighing it down, for superior color correction with maximum care. Chroma Crème is the result of a unique collaboration between L'Oréal Professionnel's color and hair care laboratories in Paris. Together, they have developed an exclusive technology, combining professionally formulated pigments to neutralize all unwanted warm tones, now in the gentlest formula*. It offers homogeneous neutralization** thanks to a finer deposit formula than regular neutralizing shampoos, ensuring uniform color correction without pigment buildup, even in the most porous areas of the hair fiber**. It provides maximum care, with conditioning agents up to 10 times smaller, targeting the most damaged and porous areas of the hair. It also guarantees up to 3x more shine***. The rich, creamy, and foamy texture creates a unique experience. Use Chroma Crème Blue alternately with your regular shampoo and adjust the waiting time to the desired level of neutralization, from 5 to 15 minutes. Want to try the new Chroma Crème to neutralize unwanted orange tones? Discover our exclusive filter in the Style My Hair app.

*At L'Oréal Professionnel. **Stylist opinion. ***Instrumental test.

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To use: Apply evenly to damp hair. Emulsify. Leave on for 5 to 15 minutes, depending on the desired level of neutralization. Rinse thoroughly. To be used alternately with your regular shampoo. AQUA / WATER / EAU • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • PARFUM / FRAGRANCE • CITRIC ACID • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • CI 42090 / ACID BLUE 9 • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • BENZYL SALICYLATE • BASIC BROWN 17 • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • BENZYL ALCOHOL • HEXYL CINNAMAL • LINALOOL • ALPHA-ISOMETHYL IONONE • ANISE ALCOHOL • LIMONENE • ACETIC ACID • FUMARIC ACID • BASIC RED 51

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